A Call for Guest Authors

i want you as a guest writer A Call for Guest Authors

This is a call for writers to author guest posts that focus on motivational design and Octalysis analyses.

As you’ll see on Wednesday’s post from Steven Egan, we’re looking for authors that are just as excited and thorough at understanding the intricacies of good human-focused design and want to share this knowledge with the world.

If you are interested in authoring a post or sharing your Level 1 Octalysis certificate analysis, get in touch with my colleague Zen Trenholm at zen@yukaichou.com

New Series: Engagement Website Design Series via Captain Up

A series on how to build engagement on your website through the Captain Up Platform

Many of you have asked me about the gamification platform I used on my website here at yukaichou.com. For some, it has been a gruesome but rewarding experience of leveling up and climbing through the ranks.

It’s no secret that the platform I use is called Captain Up. Like I say though, gamification platforms are like Graphic Engines in making games. A good graphic engine can help you create a great game, but it doesn’t mean you automatically have one.

I’ll be creating a short series of videos on how to implement my various Core Drives into a website through the Captain Up Platform.

I may explore other platforms too in the future, but since I enjoy using Captain Up so much, I thought this would be a great start.

Stay Tuned!

Black Hat Gamification and the Fall of Plants vs. Zombies 2

Plants vs. Zombies 2 Logo Black Hat Gamification and the Fall of Plants vs. Zombies 2

Why Plants vs. Zombies 2 Failed to Engage Gamers

Motivation Matters: An Insightful Lesson in Game Development from the Plants vs. Zombies Franchise

Author Bio

This interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on gamifying sales programs, customer loyalty solutions, employee engagement platforms and much more). Also, be sure to check out their Technology Conferences Calendar.

To check out the interview in full:

Yu-Kai Chou, a thought leader in gamification and publisher of the Octalysis gamification framework, gave insights into the different motivating drivers behind the wild success of mobile game Plants vs. Zombies, white hat and black hat gamification, and the essential elements for engaging users.

Yu-kai believes the reason Plants vs. Zombies 1 (PvZ1) was more successful than Plants vs. Zombies 2 (PvZ2) is that, even though the game is essentially the same but with some new “stuff” to make the sequel more interesting, the core experience of PvZ2 is broken.

For him, no game is guaranteed success if it misses the essence of the game (especially in the wake of a wildly successful game) and the motivation of its players to play the game. Game mechanics and other elements can be copied from a previously winning formula, but that doesn’t guarantee a hit.

To verify his opinions, Yu-kai researched why casual gamers tended to play PvZ1 more than they did PvZ2. He used his own Octalysis Gamification Framework to break motivation down into a few of the eight Core Drives. Essentially, he discovered that PvZ 2 shifted from using white hat core drives to black hat core drives. 

White Hat Core Drives in Plants vs Zombies 1 Lacking in Plants vs Zombies 2 

Core Drive 1: Epic Meaning and Calling

In PvZ1, a gamer’s doing something meaningful by saving their home. In PvZ2, the gamer’s going through pain and trouble just so Crazy Dave can re-eat a taco. 

Core Drive 2: Development and Accomplishment

PvZ1 is very careful with flow. After two to three minutes, a user may have three or four peashooters. They’re slowly but surely amassing a stockpile and building their economy. When a user gets to the end of the game, they have a full army. Ultimately, this gives gamers a feeling of harmony and accomplishment. 

In PvZ2, the user starts with 10 or 12 plants, providing a quick boost and easy, early successes. When the user gets to the end of the game, the economy proportionally slows down but the user’s still trying to finish amassing their army of plants. As a result, this makes gamers feel like they’re struggling to survive. 

Core Drive 3: Empowerment of Creativity and Feedback

PvZ1 offers a creative process with numerous ways and combinations to seek victory in the game.

PvZ2 limits options. A gamer must use some plants or else they’ll die. Also, a gamer always knows which plants to use. Certainly, when a game forces a user to play in a certain way, the elements of play, strategy, and meaningful choices are lacking, consequently making the game boring.

Yu-kai further identified the notable differences in Milestone Unlocks:

When a PvZ 1 player unlocks a milestone achievement, they’re rewarded with the perfect plant that makes them want to play more.

A PvZ2 player is forced to earn the achievement through unlocking a stage ten times. It’s more about scarcity and dangling rewards. Plus, the user’s rewarded with a random plant that’s seldom what they need, adding to the slow grind of gameplay in PvZ2.

The Black Hat Core Drives of Plants vs Zombies 2

Core Drive 6: Scarcity and Impatience 

A PvZ2 player plays the same stage over and over again, earning keys for a far-off goal. It ultimately overwhelms a player’s patience. 

Core Drive 7: Unpredictability and Curiosity

PvZ2 is unpredictable in that it takes players into different zones, driving fascination with these “crazy” elements. 

Black Hat Gamification vs. White Hat Gamification

PvZ2 publisher Zynga labeled their development process as “data-driven design,” but Yu-kai called it black hat gamification, or a focus on creating urgency, obsession, and addictiveness in users. Metrics for black hat gamification include monetization, addiction, retention rates, and sharing with friends. 

Black hat games ultimately leave players with a not-so-good experience. So, they end up playing just an hour or two, then leave the game and never come back.

Yu-kai contrasted that to white hat gamification, where developers use motivating factors in gaming to make people feel good without a sense of urgency.

Chou’s eight Core Drives help developers see games as more than just mechanics. Instead, game developers need to look at the users’ motivation to play their games:

  • Does the game make people feel accomplished?
  • Does the game let people make meaningful choices?
  • Is there epic meaning and calling?
  • Is there unpredictability in the experience?

How to Better Employ Engagement

Yu-kai outlined the different factors that are essential to employing engagement: 

  • Meaning: He explained that many campaigns are about scarcity and fixed-action rewards that drive motivated actions. However, this is not long-term motivation because people don’t feel good after playing such a game—as opposed to white hat gamification which stresses meaning.
  • Development and Accomplishment: Developers ought to very carefully control flow so that it begins slowly but increases in difficulty as a gamer’s experience increases. Gamers don’t want to feel insulted or frustrated by a hard game. 
  • Meaningful Choices: Give people meaningful choices where they can customize their play and environment to make the game more interesting and more fun.

Ultimately, meaning is very important as to why people engage with certain games. Unfortunately, there are many products and resources that describe what you need to do in game development and seldom explain the “why” behind it.

For more information on Chou’s Octalysis Gamification Framework and its 8 Core Drives, visit www.octalysis.com, or send Yu-Kai Chou an email to get certified. Connect with him on Twitter @yukaichou.

Beginner’s Guide to Gamification (20 of 90): Left Brain vs Right Brain Core Drives (Intrinsic vs Extrinsic)

Episode 20: Left Brain vs Right Brain Core Drives (Intrinsic vs Extrinsic Motivation)

Finally a new episode with the Beginner’s Guide to Gamification! In this episode, I talk about the differences between Left Brain and Right Brain Core Drives, which coincide with Intrinsic vs Extrinsic motivation that we often hear a lot about in other pieces of work. I also talk about some strategies on how to make an experience more intrinsic.

In this lesson, I take the viewer to my Hawaii Honey-Moon (which is like the only time I get to work on this), Norway, California, India, Kingdom of Bahrain, and Shenzhen China.

Enjoy!

Top Ten Eco-Friendly Apps For A Cleaner, Greener World

Top ten eco apps for a greener cleaner world image Top Ten Eco Friendly Apps For A Cleaner, Greener World

We are now living in a pivotal point in our history.  Humankind is actively finding new answers to forging the right balance between the needs of nature and modern living. However, this overall endeavor is not limited to scientists, engineers, and product innovators. And though it requires large-scale institutional change, it also involves the collective participation of regular people, like you and me to build new culture and make positive impact at home and in our communities.

A combination of knowledge and individual action is required to increase recycling and composting, reduce landfill waste, lower pollution, improve water conservation, lower the ecological footprint of conspicuous consumption and action which contribute to a positive environmental impact.

Through other posts on this site, we’ve seen how apps and games can actually help people enjoy the process of learning and ultimately make changing their behaviors and habits easier for themselves or for the greater good. Games offer a fun way for individuals to feel excited and motivated about taking real action in their lives. This is far better than having an idealistic list of things that “should be done,” but end up being forgotten or constantly put aside in favor of old habits.

For you readers out there who are parents, here is some food for thought by Dennis J. Hall, “We have not inherited the land from our fathers, we have borrowed it from our children.” Living sustainably is something that needs to be undertaken by the young and old alike.

Living green is truly a satisfying experience, especially once you’ve mastered this way of life by consistently choosing small actions that make a big impact. Collectively, these actions have an even larger impact so be on the watch for how Core Drive #5, Social Influence & Relatedness plays a big role in creating large-scale aggregate impact.

Here are ten eco-friendly apps that are enabling kids of all ages to enrich their knowledge and make more sustainable, healthy choices, while having fun at the same time.

1. Gro Memo

Eco-consciousness starts with the awareness that many of our simple actions have much larger consequences. Pollution, for example, has a significant negative effect on other humans and entire ecosystems.

Grow Memo is a simple matching game that introduces this concept to younger children. Pictures of cartoon animals are shown in polluted environments and players need to match each image to pictures of where the animal is shown in cleaner environments. As they do this, the entire surroundings become cleaner enforcing the idea that a cleaner environment is better for all. This combines Core Drives #2 (Development & Accomplishment), #3 (Empowerment of Creativity & Feedback), and #1 (Epic Meaning & Calling).

2. Green Me!

Helping the environment involves more than just sharing knowledge. Small conscious acts add up. The Android app, Green Me!, is a great companion for those who want to develop a more eco-friendly lifestyle beyond just remembering to recycle. It is very similar to personal productivity apps in terms of helping users become more consistent with their goals and enabling them to visually see their progress (Core Drive #2 Development & Accomplishment).

The interface is structured as a calendar. For each day, you list five eco-friendly things you did. The calendar square then turns a particular shade of green. It gets darker the more green actions you list.

Naturally, you would want to see every day of the month colored green which can make you feel great about your commitment to helping the earth throughout your daily routines. This is a good combination of Core Drive #1 and Core Drive #4, Ownership & Possession.

3. Green Genie

 Top Ten Eco Friendly Apps For A Cleaner, Greener World

Besides recycling, remembering to bring your own bag to the grocery store and making earth friendly purchases, there are countless other lifestyle tips and projects one can do. This is where Green Genie can be an eco-enthusiast’s best friend. Users can submit their own ideas for other people to try out, invoking Core Drive #3, Empowerment of Creativity & Feedback.

Green Genie has various informative directories such as a list of different types of plastics. Many containers that you buy are marked with a number (e.g. yogurt). With Green Genie, you would be able to look up this code to not only see what it means, but also to find out whether it can be recycled in your area.

Green Genie puts the power of knowledge at your finger tips to compel you to act creatively on making simple, but critical behavioral changes.

4. Eco-Dice

Image of eco dice for eco friendly apps  Top Ten Eco Friendly Apps For A Cleaner, Greener World

Eco-Dice offers another fun way to turn positive intentions into action. Players simply toss a die using their touch screen and, once it settles, the facing side gives you a green task to do for that day. The options include separating trash, bringing your own grocery shopping bag, sharing your shower (LOL), turning off an appliance on standby, or riding your bike to work.

This is a very simple app that mostly involved Core Drive #7, Unpredictability & Curiosity to compel users to make desirable changes in their lives. Perhaps the developer can use Core Drive #5, Social Influence & Relatedness by combining your friends’ dice with yours to either up the ante (if you both get the same side, you need to do the action twice or for two days, etc.) or generate more actions (you and your friends design actions for each other before the roll is made- a good example of Core Drive #3, Empowerment of Creativity & Feedback as well).

5. Water1Der

Water1Der is a trivia game app developed by the Groundwater Foundation. It aims to teach kids about water above and below ground. The app emphasizes that water is truly a precious, but finite resource here on earth. New water can’t be created. Conservation and efforts to keep our water supply clean is essential, not just for humans, but general life on earth.

The trivia questions are presented in a variety of different formats such as:

  • multiple choice
  • true/false
  • matching
  • missing letters

There is even the ability to scroll down the screen to choose the appropriate answer. Players can also move an image of a particular substance or chemical  to match it with an appropriate disposal method.

Like all trivia games, there’s a healthy use of Core Drive #2, Development & Accomplishment and Core Drive #8, Loss & Avoidance.

5. Avego

Avego is a carpooling app where users can look up rides offered by people who are headed in the same direction as they are. At the end of the trip, the app posts the amount of money that represents the person’s share of the gas cost. There is even the option to rate the ride. It’s a good way to track your carbon footprint and impact on your wallet by taking full advantage of Core Drive #5, Social Influence & Relatedness and Core Drive #8, Loss & Avoidance.

6. iRecycle

The simple act of recycling your trash is not as easy as it seems in real life. Not every building is arranged to have recyclables removed separately from regular trash. If it is not feasible to have a recycling truck pick up these items on a regular basis, individuals may have to take the initiative themselves to drop off items at a nearby facility that they’ve researched.

Aside from plastic bottles and aluminum cans, there are other forms of trash that are more difficult to recycle. These include broken electronics, or household chemicals (e.g. unused cleaners, makeup, batteries, ink cartridges, paint, detergents etc.) which are certainly not biodegradable.

The iRecycle app helps users locate appropriate facilities which accepts specific items to be recycled. It also offers over 1,500,000 ways to recycle over 350 types of materials! The motive to use iRecycle is largely driven by Core Drive #1, Epic Meaning &Calling. And the completion of successful recycling (instead of just tossing things into the regular trash dumpster) can fill one with a fabulous sense of Core Drive #2, Development & Accomplishment.

7. Paper Karma

Many of us receive large amounts of junk mail, with only a small percentage of items that are actually relevant to us. One ambitious DIYer made a video on You Tube about how to build a simple outdoor food grill which can be fueled using paper logs made from junk mail!

But Paper Karma offers a more simple way to get rid of annoying postcards, flyers, coupons and offers. Simply take a photo of an unwanted piece of mail. And at the push of a button, the app will automatically unsubscribe you! Talk evoking a sense of Core Drive #2, Development & Accomplishment through efficiency- sheer genius! Plus the trees will thank you.

8. Joule Bug

Joule Bug is an amazing energy conservation app which incorporates very simple game mechanics in the form of badges and a leaderboard. The game includes hundreds of different types of achievements. One example is to combine your errands efficiently into a simple trip instead of doing them on separate outings. Another is to designate a spot in your yard for composting.

Players can announce their eco-positive actions to their friends (Core Drive #5, Social Influence & Relatedness) and earn points and badges for their deeds Core Drive #4, Ownership & Possession and Core Drive #2, Development & Accomplishment). What’s more is that Joule Bug even links to the individual utility accounts of players so that they can see how much money they saved.

The app also calculates other parameters related to the user’s environmental impact.

9. Good Guide

What we choose to purchase has an enormous impact on the environment, whether we realize it or not. The types of ingredients matter in terms of safety and whether or not they were produced and harvested in a sustainable and ethical way. With the rising demand for consciously created products, we are seeing more of these types of items being sold. But it then becomes important to ask how earth friendly are these brands?

Good Guide is an amazing directory of over 200,000 consumer items. The app allows users to learn more about specific items in terms of how eco-friendly they actually are and provides users with safer and ethical alternatives at comparative prices. Each product is rated in terms of health standards, safety, social and environmental impact. The app successfully utilizes Core Drive #4, Ownership & Possession by giving informed decision-making power to the consumer.

10. Eco Action Trumps

Eco Action Trumps Image for eco friendly apps Top Ten Eco Friendly Apps For A Cleaner, Greener World

Eco- Action Trumps is a game that can be played with friends. Different eco-actions are represented on individual cards and players choose ten acts that they would actually engage in. Their opponents choose from among the remaining cards. The app then issues a collective score representing the overall environmental impact of each chosen set. And the player with the higher score wins. This is a good example of an app that combines Core Drive #5, Social Influence & Relatedness and Core Drive #7, Unpredictability & Curiosity.


Here’s the card game version in action

Eco-Friendly Apps in Summary

Although not everyone talks about making green lifestyle choices throughout their day, most people ultimately do want to live in a cleaner, greener world. It’s hard to imagine anyone who might argue with this. And while there are tons of things that we know we should be doing, the act of actually completing them may not seem as alluring when it comes down to it. Eco-friendly apps like the ones listed here are a great way to turn positive intentions into positive actions. They have the potential to truly change our attitudes, experiences and how we feel about engaging in eco-friendly lifestyle choices. Give them a try!