About Chou

Tedx2 e1405267813505 About Chou

“All games have game elements in them, but most games are still boring and badly designed. It’s naive to think that once you take these game mechanics that are even found in boring games and put them in your product, your product will transform into something fun and exciting.”

Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification, and the Original Creator of The Complete Gamification Framework: Octalysis. He has been a regular speaker/lecturer on Gamification Worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.

Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003 and was rated the #1 Gamification Guru by the World Gamification Congress as well as UK-Based Leaderboarded (not to say that he is actually the best at anything, but something nice to have on a Bio). Yu-kai is the President of The Octalysis Group and is a Partner at the Enterprise Gamification Consultancy (EGC). He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, HP,  Cisco, Wells Fargo, and more.

Previously, Yu-kai was the Co-Founder and CEO of RewardMe, a digital loyalty platform that gamified offline commerce that was rated by AlwaysOn as one of the Top 10 Private Companies to Watch. RewardMe also won Best Commercial App at the first location-based service awards “The Locals.”

Prior to RewardMe and the EGC, Yu-kai founded a variety of startups, including FDCareer (rated on Mashable as one of the Top 10 Social Networks for Gen-Ys) and Viralogy, a Social Media Rank much like Klout today.

Yu-kai is a Board Director for the California Student Sustainability Coalition, and was elected a Top 50 Young Leaders of California to attend Arnold Schwarzenegger’s Governor Global Climate Summit along with the leaders of each nation. He is also a Board Advisor for many organizations and companies through out North America, Europe, and Asia, including Morf Media, BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a large technology company), Powzy (mobile game monetization platform) and RedCarpet (Offline Loyalty Platform in India), Plug.DJ, Lucky Diem, and many more.

Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, rating high quality movies, though he rarely has time for these hobbies.

32 comments
AlexJFerrero
AlexJFerrero

I first heard of you via The Art of Charm podcast and instantly had to know more. I'm working on ways to implement Gamification and Octalysis with my team to improve our performance as a department. As a recovering game-aholic myself, I'm very excited about transitioning these habits from actual video games to things that really matter.


Also encouraged to see that you're a follower of Christ!


Thanks for all you do, and I'm excited to keep learning!

vichu
vichu

Dear Yu-kai Chou,


First of all thanking you for providing such a wonderful platform. As a retailer i would like to know a general insight on the costs of gamification. It is said that the market is about 450 million dollars now, eagerly wanted to know the future.! 

Olivier Jeandel
Olivier Jeandel

Great Job Yu-Kai!

Thanks for all the knowledge you share with us!

JunLoayza
JunLoayza

Hey Yu-kai, your content on Gamification is amazing and inspiring -- it was the inspiration for Reputation Hacks and the Beginner's Guide to Reputation Management.  Keep them videos coming!  They're very entertaining and educational.

Secret code: Yu-kai dances on the 16th beat

Rick
Rick

best part... follower of Christ.

Kalimah Priforce
Kalimah Priforce

Hey Yu-kai, my name is Kalimah Priforce, Co-Founder at Qykno, a Careerspotting 4 Kids platform that makes career exploration into a game for 13-17 year olds. A friend of mine, Karla Parker, met you last night and she mentioned that you worked on something similar a couple of years ago. Would love to learn more.

Gladys Liddicoat
Gladys Liddicoat

That sounds wonderful though i'm still not so sure that I prefer it. Anyhow will look a lot more into it and decide personally! :)

James
James

lol, I recently uninstalled SC2 because I found myself playing it for 4 hours a day instead of working on my startup! I had to give up Husky and Psy too :( But, I think it's for the best!

Yu-kai Chou
Yu-kai Chou

Hey, We are actually looking to expand into different cities. Let me know if you are interested.

DavinCrow
DavinCrow

If you come to Portland, I would enjoy meeting with you to discuss marketing and opportunities. I am a believer in helping others be successful. It is hard to reach your goals without the help of others; it is harder to reach your goals without ever helping others reach their goals. Sometimes you must believe in others more than they believe in themselves. Davin

James
James

Hi Yu-Kai, I wanted to attend the event on July 20th (part of CINA Social Media SIG; Fenwick & West). However, I'm in Seattle for the Casual Connect conference so wanted to find out when you may be hosting your next event? Thank you in advance for your response! - James

Yu-kai Chou
Yu-kai Chou

Thanks Victor for your encouragement to me too! I'm glad I'm making an impact with my blog. Feel free to let me know if I can ever help you with anything.

Victor
Victor

Helow out there.i couldn't resist it feeling the burning passion coming back to me once again.i am a student and a young music producer though i do a lot of things extra.i had started loosing focus in my long term process and when i passed by here i felt the motivation i need. You are realy inspiring and visiting you once has made such a big difference in my life.thank you and havd a prosperous life.

Heydi
Heydi

Hey, You seem interesting. I found your article because as I’m reading for my college class I stopped to think, how come most Asian people in know are so smart and get good grades. I know I probably shouldn't think that but I did for a minute and then Googled it:) Anyways I’m from Panama, came here when I was seven and now years later I’m finally realizing the importance of education. I'm so blessed to be in the states and that I’m really able to be anything I want. Your focus on education is awesome. I pray you will be blessed:) Heydi

bruce
bruce

This Domain (sitevitamin.com) Has Been Disabled

Judith
Judith

Hey man, Just stumbled upon this site while trying to find the FD career site. After switching to a mac last year, I lost track of my old book marks. Good to see that things seem to be kicking up! I'll be hopping on the Chou stream in a minute =) Take care! Judith

Yu-kai Chou
Yu-kai Chou

Hello Fabiola, Nope, unfortunately I have never been to Guatemala :(

Yu-kai Chou
Yu-kai Chou

Hello Matt, Thanks for the awesome kind comment! Here's what I have to say to you: I sounds like you are still going to school. First of I will tell you that there's no better time to start a business (don't wait until you have a lot of savings in your bank account and are 45 years old...) because you have the least to lose and so much to gain. At worse, you have something on your resume that helps you stand out. With that said, being an entrepreneur is really about people skills and time management. You don't need to have a lot of money to hire web designers, CPAs, etc etc. What you need to do is to make people want to work with you. I'm sure you have friends who are talented in a lot of areas, and the point of a leader/entrepreneur is to bring people to your vision. Giving them a part of the company really helps, but if you make the whole experience meaningful and exciting enough, people will want to volunteer for great opportunities. Juggling with time is the most difficult. You have to seriously be extremely motivated. You need to quite all your activities that don't matter 5 years from now. Would watching this TV show make your life better 5 years from now? Would making new friends matter to your life 5 years from now (YES!), you need to use your time most efficiently. If you are working too, make sure the money you make are put into things that matter. Also, make sure you are learning as much as you can from it. You don't need to be a CPA to do your accounting. You can learn a lot of it by yourself. If you go to "My Library' on my blog, you can see a Start-up kit that introduces you to tools that do your accounting for free, and easy ways to set up your company structure for a little amount of money. Finally, I want to say that when you start your company, focus on tasks that make your company more valuable. Registering your licenses, printing cool business cards, making a cool logo is fun/cool and stuff, but in the early stages it does nothing to help you get closer to success. I would say focus on that. Let me know if you need any sort of help/advice. Send me an email and we'll talk more :)

Matt
Matt

you're inspiring i've had ideas for small businesses floating around my head for a bit last year and tried to get a little free consulting from the SBA but it fluttered away in the hustle and bustle of life, work, school, etc. I just feel like I didn't have enough positive influences (for business/entrepreneur stuff) or people who could help me. I figure that I'll try to get some more education on the subject before I go back to it. and I never felt I had the capital to hire a web designer, a CPA, a partner, etc. i guess it takes a special type of person. I'm not going to give up, it's just that i've felt like i've never had enough hours in the day. you are inspiring, though

Yu-kai Chou
Yu-kai Chou moderator

 @kymmster Hey Kymmster. Thanks for being supportive and taking interest in my video sereis. I take A LOT of time to make them.

 

Unfortunately, Youtube took this one down, AND I broke my computer at the Airport Security Check in Geneva, losing the original files too...so Episode 3 is forever lost (unless Youtube can give a copy back to me) :-(I'll have to remake that episode one day if not. So sorry for that.... 

Davin Crow
Davin Crow

Yu-Kai, I am interested in hearing more. Feel free to email me and we can discuss your plan. Regards, Davin

Yu-kai Chou
Yu-kai Chou

Hey Judith! Good to see you here! We should hang out sometime!

finneycanhelp
finneycanhelp

@Yu-kai Chou  I so understand. Giving up such things is not easy.

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  1. [...] YukaiChou.com Like Neil Patel, Yu-Kai is another young, ambitious entrepreneur (he’s the founder of RewardMe and Viralogy) who [...]

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