“All games have game elements and game mechanics in them, but most games are still boring and badly designed. It’s naive to think that once you take these game mechanics even found in boring games and put it in your product, it will transform into something fun and exciting.”
Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification. He has been a regular speaker/lecturer on Gamification Worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, the Innovation Center in Denmark, and many more.
Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003 and was rated the #1 Gamification Guru in the World by UK-Based Leaderboarded. Yu-kai is a Partner at the Enterprise Gamification Consultancy (EGC) and is best known as the creator of The Complete Gamification Framework: Octalysis. He is also the creator and instructor of The Beginner’s Guide to Gamification Videos Series.
Previously, Yu-kai was the Co-Founder and CEO of RewardMe, a digital loyalty platform that gamified offline commerce that was rated by AlwaysOn as one of the Top 10 Private Companies to Watch. RewardMe also won Best Commercial App at the first location-based service awards “The Locals.”
Prior to RewardMe and the EGC, Yu-kai founded a variety of startups, including FDCareer (rated on Mashable as one of the Top 10 Social Networks for Gen-Ys) and Viralogy, a service that attracted hundreds of thousands of bloggers and social medians. He has consulted for a variety of companies, from seed stage startups to Fortune 500 companies such as eBay and Wells Fargo.
Yu-kai is a Board Director for the California Student Sustainability Coalition, and was elected a Top 50 Young Leaders of California to attend Arnold Schwarzenegger’s Governor Glob
Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, rating high quality movies, though he rarely has time for these hobbies.