“All games have game elements in them, but most games are boring and are losers. Just because you have game elements/mechanics doesn’t mean your users will be hooked . Only a handful of WELL-DESIGNED games do it right and achieve the status of Winning and Addicting.”
Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification. He has been a regular speaker/lecturer on Gamification throughout the US, Europe, Asia, and Australia, including at organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, UCLA, UBC Sauders School of Business and many more.
Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003 and was rated #1 among the Top 40 Gamification Gurus by UK-Based Leaderboarded. Yu-kai is also the creator of The Complete Gamification Framework: Octalysis as well as the video series The Beginner’s Guide to Gamification. Yu-kai is a Partner at the Enterprise Gamification Consultancy (EGC), the leading global gamification consulting group for enterprizes. He is also the Co-Founder and Head of Product for RewardMe, a digital loyalty platform that aims to gamify offline commerce and was rated by AlwaysOn as one of the Top 10 Private Companies to Watch. RewardMe also won Best Commercial App at the first location-based service awards “The Locals.”
Prior to RewardMe and the EGC, Yu-kai founded a variety of startups, including FDCareer (rated on Mashable as one of the Top 10 Social Networks for Gen-Ys) and Viralogy, a service that attracted hundreds of thousands of bloggers and social medians. He has consulted for a variety of companies, from seed stage startups to Fortune 500 companies such as eBay and Wells Fargo.
Yu-kai is a Board Director for the California Student Sustainability Coalition, and was elected a Top 50 Young Leaders of California to attend Arnold Schwarzenegger’s Governor Glob
Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, rating high quality movies, though he rarely has time for these hobbies.