“All games have game elements in them, but most games are still boring and badly designed. It’s naive to think that once you take these game mechanics that are even found in boring games and put them in your product, your product will transform into something fun and exciting.”
Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification, and the Original Creator of The Complete Gamification Framework: Octalysis. He has been a regular speaker/lecturer on Gamification Worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, and many more.
Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003 and was rated the #1 Gamification Guru by the World Gamification Congress as well as UK-Based Leaderboarded (not to say that he is actually the best at anything, but something nice to have on a Bio). Yu-kai is the President of The Octalysis Group and is a Partner at the Enterprise Gamification Consultancy (EGC) He is also the creator and instructor of The Beginner’s Guide to Gamification Videos Series.
Previously, Yu-kai was the Co-Founder and CEO of RewardMe, a digital loyalty platform that gamified offline commerce that was rated by AlwaysOn as one of the Top 10 Private Companies to Watch. RewardMe also won Best Commercial App at the first location-based service awards “The Locals.”
Prior to RewardMe and the EGC, Yu-kai founded a variety of startups, including FDCareer (rated on Mashable as one of the Top 10 Social Networks for Gen-Ys) and Viralogy, a Social Media Rank much like Klout today. He has consulted for a variety of companies, from seed stage startups to Fortune 500 companies such as eBay and Wells Fargo.
Yu-kai is a Board Director for the California Student Sustainability Coalition, and was elected a Top 50 Young Leaders of California to attend Arnold Schwarzenegger’s Governor Glob
Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, rating high quality movies, though he rarely has time for these hobbies.