(Below is an unedited manuscript snippet of my upcoming book, Actionable Gamification: Beyond Points, Badges, and Leaderboards. Please subscribe to the mailing list on the right to order the book when it becomes available. This post may be removed after a certain period of time).
The Strategy Dashboard: Your Gamification Campaign Command Center
In my Octalysis Gamification process, no matter what industry you are working in, there are the 5 things, which you need to define before you start gamifying something.
Up to this point I have explained a framework that allows you to analyze how engaging an experience is through the 8 Core Drives.
That by itself is very powerful and can engender plenty of creative ideas that focus on important motivation and engagement variables for any product or service.
However some people still ask me, “But Yu-Kai, how do I actually start to design a Gamified campaign with the 8 Core Drives? I can now create an experience that’s interesting and engaging but I’m not sure how to get that to drive business success from the better experiences.”
That’s mostly because they are missing a critical piece in the design project, which I like to call the Strategy Dashboard.
The Strategy Dashboard is something I get every single client of mine to define at the beginning of every engagement.
It’s a constantly evolving document that clarifies exactly what the business metrics are, what the game objective is, who the players are, what the win-states are, what the feedback mechanics are, and also what incentives can reward users.
Your Strategy Dashboard is not meant to be like a business plan, where you spend months creating and then put on a shelf to collect dust.
It’s something that takes the bare minimum amount of information to execute an actionable campaign for Gamification.
Often times it takes less than one or two hours to define the Strategy Dashboard, but it could also take months to finalize as you evolve your product or service.
Within the Strategy Dashboard, there are five things to define:
- Business Metrics, leading to Game Objective
- Users, leading to Players
- Desired actions, leading to Win-States
- User metrics, leading to Feedback Mechanics
- Incentives, leading to Rewards
Let me explain each of them.