How I made a Blogpost go Viral (7 Tips)

7 Tips to make your blogpost go Viral

Everyone wants to write content that goes viral and spreads like wildfire. However, it doesn’t always happen. Mostly by luck, I was able to create some content that went viral.

The blogpost I will refer to here is: Seesmic will Destory Tweetdeck

1. Say something controversial in the title (but use the best objective and logical statements to support it)

People love controversial stuff. As long as you truly believe in what you say and can back it up, throw up a controversial posts and give people a reason to click on it. If you just say something like, “Seesmic Desktop emerges as an alternative to Tweetdeck”, people won’t care, and they won’t share it.

2. Include at least one name that people have heard of in the title

People will only click on your post if they recognize what you are talking about. In this case, most people on Twitter knows about Tweetdeck, and Seesmic has a strong brandname in general on the internet. When you include something that people know and care about, they will check it out. If I said, “FriendTweets will destroy Qualiky”, people won’t pay attention because they don’t know the competing parties. (I have both domains btw if you are interested :P)

3. Marketing Gamification Tip: Support people with influential power on the internet

You want to write posts that make influential people look good. You want to write something so good, that they want everyone in the world to read it. No matter how awesome they are, it’s more lame to say, “Yea, we’re the best and you should use our products.” But if SOMEONE ELSE writes, “Yea, they are the best, and you should use their products” it suddenly becomes a lot more compelling. I just happened to support Loic since I truly believed he had the better product for me.

Because of this, when the post was published, Loic tweeted it out multiple times and wrote a blogpost about it. That helped tremendously (this post itself was retweeted almost 100 times).

4. Write an extremely elaborated post that includes as much details and analysis as possible

A lot of people talk about writing short, crisp posts. They say people don’t have the attention span to read long posts. I completely agree with that. However, after chatting with Andrew Warner from Mixergy (one of the BEST sources for entrepreneur education btw!), we both agreed that people read short posts, but dont’ share it, whereas with long posts people just skim, but they bookmark it and share it with others.

Think about those posts that give you 100 links to something. No one’s going to click through all 100 links. They’re not even going to read all the anchor texts. But they save it and share it with others.

5. Tweet relevant people and ask them to retweet

Everything that goes viral needs a starting point. Twitter is a good tool to find that starting point. A good tip is to go on Twitter and search for everyone who is talking about the topic you are writing about. In this case Seesmic Desktop. I could do Tweetdeck more, but they are less targeted because everyone could talk about Tweetdeck for anything. However, people who talk about Seesmic Desktop are either people who are thinking about using it, or the early adapters of this new app, and they would care about any literature that explains the great things about it.

Also, if you have space, politely ask them to Retweet it for you. For those who do retweet it, make sure you send a thank you tweet and try to help them out if possible.

6. Include social media influencers and let them know about it

This is KEY. A few days before I wrote the blogpost, I saw Zaibatsu (super awesome Social Media Maven…yes, one of the VERY few people who mean it when they say it.) tweet out his frustration about using Tweetdeck. I thought it would add some colors to my post if I included it. After I published it, I tweeted Zaibatsu and asked him if it was ok that I have an old tweet there, since it also had an abbreviated cuss word.

My tweet was actually really sincere and just wondered if he would prefer me to take it down. However, he didn’t respond to me but merely retweeted the post. Immediately afterwards, dozens and dozens of people started retweeting that post too. It went wild and crazy, just because Zaibatsu decided that it was good content.

This is actually another lesson about Twitter: follower count does not matter. Authority through engagement is what truly matters. It doesn’t matter if you have a million followers if no one cares about what you say. Zaibatsu has built up a reputation where people trust his authority and trust his selection of content. I believe many of them didn’t even read the post before retweeting it.

If you are a company or looking to build a personal brand, don’t just amass numbers. Get people who care about and trust you.

7. Engage with the community and respond to all comments

After the blogpost started getting a lot more attention, tons of people started to comment on the post. Many companies make the mistake of just letting people comment but do not engage with the commenters themselves. However, it feels good to have a writer respond to you, so I strongly recommend engaging everyone’s comments, whether they are compliments or simply saying how ignorant and disgusting you are.

Hope this helps, and I look forward to one day stumble upon your viral post! Contact me if you ever need help with anything, anytime!

14 comments
Maura Frye
Maura Frye

Fine, that is a nice beginning but i'll have to consider that a touch more. Will show you exactly what more there is.

Yu-kai Chou
Yu-kai Chou

Okay...I think you are just a spammer? So what more is there?

Jerico Landingin
Jerico Landingin

Thanks Yukai I am becoming smarter b/c of blogs such as yours Great post!

Yu-kai Chou
Yu-kai Chou

Thanks Jerico! Hope you have that viral blog by now :)

Tolu
Tolu

sweet post mate. I agree with a lot of these points, they are spot on. Personally I think the one real that helps a post go viral is the quality of that post. I am of the school of thought that with social media, if you communicate enough with lots of people genuinely on a regular basis, they will be drawn to check out your blog often. This is where I have failed big time! I am so busy working on my startup that I never have get on twitter and communicate as much as I want to or get on blogs I like and join in on the discussion as much as I will like. I think if one relates truly and often with other ppl in his/her niche it's alot easier. With that said, it's often hard for a great post to go unnoticed. Now I won't say I have written 'great posts' or anything, even though I hope to get to that level some day, I have been lucky enough to write some posts that have been well received. I wrote this post called 7 habits of highly successful gen y entrepreneurs and it got retweeted quite a bit and drove in loads of traffic. It was a good post and all I did was tweet it at 11:56pm after writing it and passed out. At 11a.m. when I checked the next morning, it had about 400 views already. Now that might not be a whole lot for some blogs, but it was my second month blogging and I never saw that many ppl visit the blog. So all in all, I believe the quality of the post decides a whole lot as far as going viral is concerned.

Yu-kai Chou
Yu-kai Chou

Haha, the quality of the post is definitely important too. However, how you distribute it is definitely what makes a great quality post get 400 visitors or 40,000. You would say 400 visitors in 12 hours is a great success for a blogpost, but I don't think you would tell people "I made this post go viral". I think to go viral, having a quality post is the basic, but you need the 3 players in the tipping point (mavens, connectors, salespeople) to reach tons of people. Thanks for following and hope all is well!

olinaqian
olinaqian

Great blogpost! You definitely stays on the top of this game. It is really smart to include at least one influential people and ask them to rt for you too. :)

Yu-kai Chou
Yu-kai Chou

Haha, actually, the idea is that you don't ask them to RT. You tell them that they are in it and they RT if they think it makes them look good :)

Olina
Olina

I see! Learned something new today! :)

Andrew Warner
Andrew Warner

This is very helpful. I wonder how you respond to all comments. Doesn't it take forever to go through them all?

Yu-kai Chou
Yu-kai Chou

Haha, if you stick to 1-2 sentences for most of the comments, it's actually really manageable. Neil Patel answers all his comments too, and he consistently have hundreds of commenters. If you have 100 commentors and you spend 20 seconds a comment, then you can finish all of it in 33 minutes :D

Jun Loayza
Jun Loayza

I like how your image has a play button. Too bad it doesn't link to anything though :P