A comparison between Belly and RewardMe – by the stats

RewardMe vs Belly Data-driven comparison by the numbers

Andreeson Horowitz recently invested $10 million into loyalty startup Belly.  I’d like to start off by congratulating the Belly team on their Series B – we wish you good luck in reaching Groupon-like scale.

This recent news warrants a fair and honest comparison between Belly and RewardMe.  We welcome the founders of Belly to write their responses in the comments section at the end of this post to continue the discussion.

Comparison snapshot: this post will compare Belly and RewardMe in the following 6 important customer loyalty program topics

  1. Customer sign-up rate: how many new customers sign-up to the program
  2. Participation rate: the number of check-ins to the rewards program
  3. Return on investment: measurable ROI that is backed by data
  4. Reward structure and customization: the ability for the business to customize rewards
  5. Data capture: the type of data that is collected from consumers
  6. Ease of use: ease of use for the business and the consumers

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