The Beginner’s Guide to Gamification (14 of 90): Social Influence & Relatedness

Core Drive #5: Social Influence & Relatedness (or Social Pressure & Envy)

This is the 14th episode of the Beginner’s Guide to Gamification.

In this episode, we’ll cover:

  1. Brief explanation of Social Influence & Relatedness (Social Pressure & Envy within the Video)
  2. Mentorship with an example from the game Parralel Kindom
  3. Group Questing
  4. Social Treasure
  5. Social Proding
  6. Leaderboard
  7. Correction from Social Pressure & Envy to Social Influence & Relatedness
  8. Brief explanation of Relatedness as well as nostalgia

Enjoy, and feedback welcomed!

7 comments
finneycanhelp
finneycanhelp

Social Influence and Relatedness plus Meaning are a big two driving my life. However, I thrive on measurable Accomplishment as well. I wish I could make more things measurable. :)

JoseManuelRodriguez
JoseManuelRodriguez

Can't wait for the next episode. I would love to bring this to the Spanish community. I've seen you come often to Spain (or at least EU). How can I help to bring this to the "next leveeeellllll"?

allisoncarpio
allisoncarpio

Love the surprise ending! Glad I stuck around for it. 

Yu-kai Chou
Yu-kai Chou moderator

@JoseManuelRodriguez Haha, if there's good conferences in our area, do make a referral to me ;-) Also, feel free to translate anything I write to Spanish. Maybe you can even write the Spanish version of my book. Hope all is well with you! 

Yu-kai Chou
Yu-kai Chou moderator

@AlfredoPrietoMa Thanks. Yes, Social Influence and Relatedness, along with Ownership & Possession, are in the middle so they could go either black hat or white hat depending on if you are in control or if it is controlling you.